Brevo vs GetResponse: Which is right for your business?

Brevo and GetResponse both serve SMBs building email sequences without CRM complexity, but they compete on different margins: Brevo emphasizes free-tier sending and SMS bundling, while GetResponse bundles landing pages and webinars into a unified platform. Your choice depends on whether you need low-cost entry with SMS or a more feature-complete marketing suite.

Brevo

Best for: Teams that prioritize SMS outreach and want to avoid paying for free-tier overages; founders who already have landing pages hosted elsewhere.

Strengths

Unlimited free tier lets you send to up to 300 contacts at no cost, making it ideal for bootstrapped teams testing sequences
SMS included in paid plans starting around $20/month, eliminating separate vendor overhead
Transactional email infrastructure handles order confirmations and password resets alongside marketing sends

Weaknesses

Landing page builder is minimal compared to GetResponse; you'll likely need a separate tool for campaigns with custom forms
Automation workflows are simpler and less visual than competitors, requiring more manual setup for complex sequences

GetResponse

Best for: Operators running integrated email + landing page campaigns with webinars; teams that don't need SMS and want an all-in-one platform.

Strengths

Landing page and webinar features built in, eliminating the need for separate tools for lead capture campaigns
Automation builder is visual and drag-and-drop, reducing the learning curve for non-technical operators
List pricing starts at $15/month, undercutting Brevo's paid tier for users with small audiences who don't need SMS

Weaknesses

No SMS in standard plans; adding SMS functionality requires third-party integration or upgrade, adding cost and complexity
Free tier is more limited than Brevo, capping you at 1,000 contacts before requiring a paid plan

Feature comparison

Feature	Brevo	GetResponse	Winner
Free tier contact limit	Up to 300 contacts, unlimited sends	Up to 1,000 contacts at $15/month entry	Brevo
SMS included	Yes, from $20/month plan up	No; third-party integration or add-on required	Brevo
Landing pages and forms	Basic templates; limited customization	Native builder with drag-and-drop editor and integrations	GetResponse
Webinar hosting	Not included; requires external tool	Native webinar feature with attendee tracking	GetResponse
Automation visual builder	List-based, less intuitive for complex flows	Drag-and-drop canvas with condition branches	GetResponse
Transactional email	Built-in for order confirmations and alerts	Available via integration or API	Brevo

Pricing snapshot

Brevo undercuts on free tier and SMS bundling; GetResponse competes on all-in-one value with landing pages and webinars included at entry price.

Verdict

Overall: Depends on your situation

Pick Brevo if you're sending to small lists, need SMS, or already have landing page infrastructure. Pick GetResponse if you're building integrated lead-capture campaigns with landing pages and webinars and want everything in one dashboard. Neither tool is wrong; Brevo wins on cost and SMS, GetResponse wins on feature density. If you're choosing between only these two, you're unlikely to regret either—the decision is driven by whether SMS and transactional email (Brevo) or landing pages and webinars (GetResponse) matter more to your next quarter's roadmap.

Choose Brevo when

You need SMS bundled into email marketing, your contact list is under 1,000, or you're sending transactional emails (receipts, notifications) alongside newsletters.

Choose GetResponse when

You're building campaigns that start with landing page sign-ups, running webinars, or want a single platform for email, forms, and automation without managing separate vendors.

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FAQ

Can I move my contacts between Brevo and GetResponse?▼

Yes. Both platforms export lists as CSV files. Brevo and GetResponse accept CSV uploads, so migration takes 10–15 minutes. Neither tool locks you in contractually.

Which platform integrates better with Shopify?▼

Both have Shopify apps in their marketplaces. Brevo's app handles email and SMS on purchase; GetResponse's app covers email and abandoned-cart automation. For SMS-on-purchase workflows, Brevo is more seamless. For landing page campaigns tied to product launches, GetResponse is simpler.

Do I need a CRM if I pick either tool?▼

Not immediately. Both include basic contact segmentation and tagging. If you're managing sales conversations or tracking deal stages, you'll outgrow both tools within 6–12 months and want to add HubSpot or Close CRM to your stack.

What's the deliverability difference?▼

Both maintain strong sender reputations. Brevo has an edge for transactional email (order confirmations rarely get flagged). GetResponse is solid for marketing sends. If you're emailing more than 50,000 contacts monthly, ask each vendor for a deliverability audit; both will oblige.

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